Mass Appeal

Description

Thanks for waiting - we’re finally taking flight. Over a decade into a career that’s seen her ascend from regional club music ambassador to one of global dance music’s most recognisable figures, UNIIQU3 today announces her debut album, ‘Mass Appeal’. Trailed by this year’s trio of singles ‘Mile High Club’, ‘Calling My Name’ and ‘Papi’, the album is an international affair that reflects UNIIQU3’s globe-trotting approach to dance music, and toasts the relationships she’s formed along the way. As ever, though, it’s her distinctive vocals and production that tie the album into a cohesive whole. UNIIQU3 has always enjoyed a close bond with the UK, and that’s reflected here: Samurai Breaks, Sam Binga and Karma Kid contribute production, while the US’s rich club lineage is represented by Spank Rock, Leonce and Cakes Da Killa. Further afield, there are collaborations with Melbourne hit-maker Swick, Franco-Congolese duo Tshegue, Korean vocalist BÉBE YANA and Rio funk fixture Leo Justi on the aptly named ‘Jersey Baile’. First emerging in the early 2010s, UNIIQU3 quickly became one of Jersey Club’s key names via a flurry of original music, DJ mixes and live shows - picking up support from dance music’s headliners and tastemakers alike. In 2021, she released ‘Microdosing’ and her ‘Heartbeats’ EP, a one-two punch that broke her beyond the club circuit. ‘Microdosing’ was a double first: UNIIQU3’s first record playlisted on mainstream UK radio, and the first Jersey Club track ever long-listed for a Grammy. The campaign saw UNIIQU3’s face everywhere from Times Square billboards to the front cover of DJ Mag, while the music soundtracked fashion shows from Versace and Fenty. The years since ‘Heartbeats’ have seen UNIIQU3’s status continue to soar: touring with Tinashe, opening for Beyoncé on her Renaissance world tour, going platinum as a co-writer for Chloe and being sampled by Doechii, all while taking club music to new territories through a relentless live schedule. ‘Mass Appeal’ marks the next chapter in this extraordinary story - buckle up.